A web strategy has two basic functions: to help you focus on what's the real purpose of your site and set some guidelines for the overall development. It applies to any genre of site and it's part of its success.

I guess by now, if you followed the entire series of post on planning a site, you have noticed I'm going backwards. That's why today I'll talk you about web strategy.
I mentioned it when I explained content strategy because this step is at the base of everything else, it's necessary for a long-term success and to avoid pitfalls on your way. Stick with me on this and you'll see how it is important. A web strategy has two basic functions: to help you focus on what's the real purpose of your site and set some guidelines for the overall development later on.
Its importance goes beyond the creation of the site, it involves also long-term decision for what concerns the business and maintanance of structure and content.br /> In case you work inside an organization the web strategy sets up an agenda that help various team know what are the leadership decisions and avoids discussions over in time.
You shouldn't think of this as a tool only for big corporate site or ecommerce, it's useful for any kind of site, even a blog that needs to chose an editorial line and some tactics to increase the readership. I did some web strategy when I started planning this blog and it's paying off.
It's not just marketing, at all, you'll see in the next steps that you're probably already doing some when you design or think about a new site, but you need some more organization to plan it right. Read more (...)


Interview: UXmagazine

UXmagazine is an Italian resource for User Experience lovers. It publishes monthly articles concerning a wide range of subject although the topic is always UX.
I believe this project is very interesting and professional, so I asked the editors to have a little chat and share with you this short interview. You’ll find some clever suggestions and thoughts.


Inspiration #3

New round-up of images to satisfy our weekly need of inspiration. As usual a mix of photography, computer graphic, packaging and this time even sandwich sculptur :P


Opera Unite: Your Computer Will Be a Server

From Norway comes another project that shares the same principles of Chrome OS and it’s probably an alternative or accessorial to that system.
Opera Unite simply turns your computer in a server. You still use it as a normal computer, but you can also share all the datas you have on it with your friends and who you’re connected with.

top